Motivating Patients to Use Smartphone Health Apps

McLean, VA (PRWEB) April 25, 2011

Smartphone apps are increasing in popularity and are being widely used in healthcare as health apps. An online survey was conducted by Consumer Health Information Corporation (CHIC) to gauge consumer interest in health apps and evaluate the likelihood of patient adherence to them. The survery was distributed to smartphone consumers at affiliated universities, businesses, and posted on Facebook in April 2011. Survey results were collected from 395 respondants.

The CHIC survey stems from a March 2011 consumer survey showing that 26% of apps are downloaded and used only once. Of the people who confirm using their apps, 74% drop out by the 10th use. The same survey, however, also shows that 26% of smartphone applications retain consumer loyalty and are used repeatedly.

The CHIC survey shows that the availability of a better app (34.4%) and lack of user friendliness (32.6%) are the top reasons for discontinuation of smartphone apps.

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